Supreme Entertainment Artists Biography
Supreme Entertainment Artists (SEA), founded by industry veteran Alex Ross in 2001, has evolved over the past decade into a premier boutique booking agency. SEA has always worked with national and regional touring artists, and over the years has represented acts such as Eve 6, Lit, Filter, Crossfade, John Waite, Jordan Knight, Marky Ramone’s Blitzkrieg, Vertical Horizon, Kings X, O-Town, Sugarcult, Ryan Cabrera, Thomas Dolby, Jennifer Nettles, Ralph Tresvant, Nick Lachey, Brooke Hogan, Jada Pinkett Smith’s Wicked Wisdom, Jack & Jack, Janoskians, Jacob Whitesides, and Why Don’t We.
SEA has successfully curated & produced touring festivals Make America Rock, OMG Festival, and Pop 2000 with each tour selling hundreds of thousands of tickets to date. In 2018 SEA starting creating it’s own content under the Pop Up Party Tours umbrella which focuses on producing alternative theme entertainment.
With its main office in Boston, SEA opened a second office in New York City in 2009, and now handles consulting for a wide variety of acts, including the planning of shows and routing of tours throughout North America.
About Alex Ross 
Alex Ross’s foray into the music business began while working at Mama Kin, a Boston-based club owned by classic rock legends Aerosmith. Ross’ passion for live music dates back to his college days, when he worked for several area nightclubs owned by the Lyons Group (Avalon Ballroom, Paradise Rock Club, Local 186). After graduating, Ross leveraged his contacts and joined the team at Don Law Company (Live Nation Boston). Known for his hard work, aggressiveness and ability to get the job done, Ross was soon promoted to booking agent and worked with acts such as Howie Day, Pete Yorn, Godsmack, SR-71, American Hi-Fi, Collapsis, and Chris Barron (Spin Doctors). In 2001, Ross left to start his own company, Supreme Entertainment Artists (SEA). With SEA, Ross was able to take additional risks in his work and to apply greater diligence in the client selection process, thereby allowing him to provide his artists with unparalleled service and commitment. Ross was the first agent to discover and work with Maroon 5, Sugarland, and Jesse McCartney, Jack & Jack – each of these artists have gone on to achieve multi-platinum success. Boasting an artist roster that includes both established gold- to multi-platinum-selling artists and a core group of up-and-coming buzz bands, Ross has become one of the most respected young agents in the music business.
About Matt Rafal
In his ten year tenure at SEA, Matt has booked various package tours, including the POP 2000 Tour (featuring Lance Bass of *NSYNC, O-Town, Aaron Carter, Ryan Cabrera) and the “One Tree Hill” Kate Voegele / Tyler Hilton package tour (which spanned through the UK, Canada, Europe, Australia and the US), as well as national tours for Howie Day, Teddy Geiger, American Idol winner Lee DeWyze, David Ryan Harris, Ron Pope and The Click Five. Originally a touring musician and songwriter, Matt has written music for a variety of television projects, including NBC, CBS, Disney and the CW. A graduate of Northeastern University’s Music Industry program, Matt now resides on Long Island, NY.
About Brian Goldman
Brian has been involved in the music scene since he received his first drum set at age 8 and by 13 was performing with his band at parties in the Washington, DC area. His performance continued into his college years at UCLA where his band regularly performed in Southern California. After graduation Brian first joined The Right Stuff, a division of Capitol Records, before switching over to the the prestigious William Morris Agency where he booked corporate/private/special events as well as casinos.
After 3.5 years at William Morris, Brian made the jump to ICM where he again he focused on corporate/private/special events and casino bookings. After several years at ICM, Brian missed the nuts and bolts of touring and became a tour manager for the next two years. As a tour manager, he saw the “nooks and crannies” of America and spent time on the road with Maroon 5 (A&M Records) and Pseudopod (Interscope Records).
After spending more time in hotels than in his own home, Brian decided to leave tour managing and return to a more stable lifestyle and joined Regent Entertainment, a film production company. While at Regent he created a music division that included a record label, music supervision division, move soundtrack department and music production library.
After 7 years, Brian yearned for a change and moved to Chicago to briefly dip his toe into management consulting with A.T. Kearney, one of the premiere firms in the world.
Realizing he was not cut out for “suit and tie” work, Brian returned to his roots and began working with Supreme in 2013 which has allowed him to work with some of his favorite bands from his younger days including Dishwalla. He is most excited about the upcoming national tour for the OMG Music Fest which features many of the most popular unsigned musicians as measured by their social media presence.